WIP Japan: a cost-cutting partner

WIP Japan employs the services of researchers in more than 100 countries throughout the world, supported by a network covering almost 400 cities, providing on-the-ground support for the company's research projects.

With an outstanding research staff focusing on and undertaking only the necessary areas of research, WIP is fully confident in its cost performance abilities.

Quantitative marketing research

With WIP's quantitative marketing research, data are acquired almost wholly by research, and collated and analyzed mathematically. Quantitative analysis of this type makes for an easy grasp of the overall object of the research.

For example, there are cases where representation in the form of a graph is required in order to get a broad grasp of a situation, say, where of 100 people, 60 are “A,” 30 are “B,” 15 are “C,” and 5 are “Unknown.”

The means of research may be by internet, on the street, CLT (Central Location Test), home user test, door to door, postal, or by phone. Which is used depends on such factors as sample numbers (i.e., of the people to be researched) and budget.

Questionnaire research is generally thought of as being quantitative, but this is not necessarily the case—it can also be conducted qualitatively.

Quantitative researches are typically used to verify hypotheses, and to grasp concepts, trends, and overall conditions.

Example research questions

Degree of preference research

Do you consider yourself a coffee drinker?

Of the following statements about coffee, please mark the most appropriate one.

1. I like it

2. I quite like it.

3. I don't particularly like or dislike it

4. I don't really like it

5. I don't like it at all.

Frequency of use research

How often do you drink coffee?

Of the following statements about how often you drink coffee, please mark the most appropriate one.

1. Every day

2. Almost every day

3. 3 or 4 days a week

4. 1 or 2 days a week

5. No more than 3 days a month.

6. No more than 1 day a month, or never.