Quantitative Marketing Researches

WIP Japan: a cost-cutting partner

WIP Japan has a corps of international staff – one of the largest in the industry – in more than 100 countries throughout the world, supported by a network covering almost 400 cities, providing backyard support for the company's research projects.

With an outstanding research staff undertaking only those researches that are necessary, and focusing only on necessary areas of research, WIP is fully confident in its cost performance abilities.

Quantitative Marketing Researches

With WIP's quantitative marketing researches, data is acquired almost wholly by research, and collated and analyzed mathematically. Quantitative analysis of this type makes for an easy grasp of the overall object of the research.

For example, there are cases where representation in the form of a graph is required in order to get a broad grasp of a situation, say, in which, of 100 people, 60 are “A,” 30 are “B,” 15 are “C,” and 5 are “Unknown.”

The means of research may be by internet, on the street, CLT (Central Location Test), home user test, door to door, postal, or phone. Which is used is depends on such factors as sample numbers (i.e., of the people to be researched) and budget.

The questionnaire research is generally thought of as being quantitative, but this is not necessarily the case; it can also be conducted qualitatively.

Quantitative researches are typically used to verify hypotheses, and to grasp concepts, trends, and overall conditions.

Example research questions

Degree of preference research

Do you consider yourself a coffee drinker?

Of the following statements, please mark the most appropriate one.

1. I like it

2. I quite like it.

3. I don't particularly like or dislike it

4. I don't really like it

5. I don't like it at all.

Frequency of use research

“How often do you drink coffee?”

Of the following statements, please mark the most appropriate one.

1. Every day

2. Almost every day

3. On 3 or 4 days a week

4. On 1 or 2 days a week

5. No more than on 3 days a month.

6. No more than on 1 day a month (or never)